Africa Atlantic is a for-profit private company bringing large-scale agricultural efficiencies to underdeveloped rural markets. Building on a strong commitment to supporting and respecting local cultures, the Africa Atlantic model introduces scalable efficiencies into the agricultural process–boosting production while creating a business environment that strengthens local communities.
As a global company with a strategic flagship project in Ghana, West Africa, Africa Atlantic Franchise Farms brings large-scale agricultural production to areas limited in their ability to scale. The key? Working through and within local communities instead of around them and partnering with key organizations to build on and expand the critical knowledge base required for success. This is the core of the Africa Atlantic project and where our story begins.
There’s an old axiom about teaching a man to fish… But what do you do in a global market where there can be such a stark divide between modernized production and rural agricultural capacity? How do you tap into underdeveloped markets without razing them? Where do you find win/win opportunities on both a financial and social scale? How can a large-scale venture stay true to the communities around it? How do you create an organizational structure that can be replicated in new contexts? These are the questions at the heart of the Africa Atlantic mission… and they’re questions that Africa Atlantic is answering.
By deploying scalable agricultural efficiencies through an indigenous network of staff and leadership, Africa Atlantic helps increase agricultural production while staying true to local values and process. This includes planting and growing reducing the friction and costs associated with bringing product to market and utilizing local support structures–anything from vendors to staff to transport and construction.
The business strategy employed isn’t anything particularly revolutionary. The tools used aren’t futuristic prototypes. No celebrities. No magic. No silver bullets. But spend a day at the farm or talk with a staff member and you’ll soon understand what makes this a venture like no other. Imagine this:
- An agricultural model that works within local cultures instead of around them
- A process that simultaneously impacts transportation, logistics and architecture for the better
- A scalable model that can be replicated anywhere
- A non-profit training extension that shares knowledge instead of hoarding it
Africa Atlantic is pioneering a successful new model of agricultural and business, expanding its base of operations and preparing further implementation phases and partnerships. Stay up to date with the latest happenings on our blog.
From planting the seed to making the sale, the Africa Atlantic model is one of knowledge, discipline and teamwork.